The most serious and widespread problems in this report. Each one is detailed further down.
5 pages don't adapt to phonesUrgent · 5 pagesAsk whoever runs your site to add the “viewport” setting that fits the page to the phone's screen. Every recent WordPress theme has it: its absence often means a very old theme or a hand-made page.
2 pages without a titleImportant · 2 pagesGive every page a unique title that says what it offers, ending with the business name.
Each problem explains what it changes for you and what to do. The “For your developer” boxes hold the technical details to pass on to whoever runs your website.
UrgentSpeed and mobile
5 pages don't adapt to phones
What this means: On a phone, these pages show as they would on a computer, shrunk down: people have to zoom to read and to tap buttons. Most of your customers come from phones, and Google judges your site on its mobile version.
What to do: Ask whoever runs your site to add the “viewport” setting that fits the page to the phone's screen. Every recent WordPress theme has it: its absence often means a very old theme or a hand-made page.
No <meta name="viewport"> in the <head>. Add <meta name="viewport" content="width=device-width, initial-scale=1">. Without it, mobile browsers lay the page out ~980 px wide, then shrink it.
Check M01 · viewport-missing
ImportantPage text
2 pages without a title
What this means: The title is the clickable text Google shows. Without one, Google makes one up, often a poor one, and the page gets fewer clicks.
What to do: Give every page a unique title that says what it offers, ending with the business name.
Same <title> on several indexable pages in the same language.
Check P02 · duplicate-titles
ImportantInformation for Google
Your homepage doesn't tell Google who you are
What this means: Google reads an “ID card” hidden in the page's code: name, logo, address, phone. Without it, it has to guess, and may confuse you with another business of the same name. AI assistants may use it too, but none has confirmed it: it's first of all for Google.
What to do: Ask whoever runs your website to add this ID card to the homepage, with your name, logo, address, phone and opening hours. On WordPress, an SEO plugin (Yoast, Rank Math) does it.
No JSON-LD block (or microdata) of type Organization, LocalBusiness or a subtype, or Person, on the homepage. Add an Organization block (or LocalBusiness / the precise subtype if customers visit in person) with name, url, logo, address (PostalAddress), telephone, sameAs and, for a shop, openingHoursSpecification. Check it with Google's Rich Results Test.
Check S03 · business-identity-missing
Should fixVisibility in Google
Your homepage leads to no other page of your site
What this means: Google, AI assistants and your visitors discover your pages by following the links on the homepage. Yours has no link to another page of the site: its links go to sections of the same page, to other sites (social networks, WhatsApp) or nowhere (see the example). If your site has other pages, nobody can find them from the homepage, and without a sitemap neither can Google. If your site is deliberately a single page, ignore this point.
What to do: Add real links to your other pages (products, services, contact…) in the menu or at the bottom of the page, and a sitemap declared in Google Search Console.
No <a href> to another URL of the same site in the homepage's served HTML, nor (when Chrome could read it before the crawl) once its JavaScript has run. Buttons without href, JavaScript handlers and client-side routers that switch views without links aren't followed by crawlers. Serve real <a href> links and an XML sitemap.
Check C07 · orphan-pages
Should fixPage text
2 pages without a short summary for Google
What this means: Under the title, Google often shows a short summary of the page that you can write yourself. Without it, Google picks a random bit of text from the page, often unappealing.
What to do: Write one or two sentences per page (about 150 characters) that sum up the offer and make people want to click. On WordPress: the “meta description” field in Yoast or Rank Math.
5 pages without an image when shared on WhatsApp or Facebook
What this means: When someone shares these pages on WhatsApp or Facebook, no image appears: the link goes unnoticed and inspires less trust.
What to do: Pick an image for each page (a photo of the product, shop or service) that will appear when it's shared. On WordPress: the “Social” tab in Yoast or Rank Math.
No <meta property="og:image"> (recommended image: 1200 × 630 px). Google doesn't use it for ranking: it's for share previews (Open Graph).
Check P13 · social-preview-missing
Should fixPage text
5 pages without a title or description when shared
What this means: Without them, WhatsApp and Facebook show an incomplete or poorly chosen preview when the page is shared.
What to do: For each page, fill in the share title and description (often the same as for Google). On WordPress: the “Social” tab in Yoast or Rank Math.
No <meta property="og:title"> or <meta property="og:description"> (often the same as the <title> and meta description).
Check P13 · social-preview-missing
MinorPage text
2 titles too short to say what the page offers
What this means: A very short title (like “Home” or “Blog”) doesn't say what the page offers. Google may replace it with other text, and customers don't know what they're clicking on.
What to do: Complete these titles: what the page offers, then your name or city (50 to 60 characters).
What this means: Google doesn't count words or require any length. But with this little text of the page's own (menu and footer excluded), there's little for Google and AI assistants to understand or quote: what, for whom, where, at what price.
What to do: If the page should be found on Google, add what your customers ask: what you offer, for whom, where, at what price, common questions. A listing page or a tool can stay short.
Under 200 words of main content (<main>, without nav, aside, forms or the site header/footer) on an indexable, non-utility page. A heuristic, not a Google rule (Google says there's no ideal word count).